{"id":18572,"date":"2018-05-15T14:03:55","date_gmt":"2018-05-15T12:03:55","guid":{"rendered":"http:\/\/vergesabogados.com\/?p=17788"},"modified":"2018-05-15T14:03:55","modified_gmt":"2018-05-15T12:03:55","slug":"como-puedo-realizar-un-sorteo-en-las-redes-sociales","status":"publish","type":"post","link":"https:\/\/conversa.legal\/en\/como-puedo-realizar-un-sorteo-en-las-redes-sociales\/","title":{"rendered":"\u00bfC\u00f3mo puedo realizar un sorteo en las redes sociales?"},"content":{"rendered":"<p>La <a href=\"http:\/\/www.boe.es\/buscar\/act.php?id=BOE-A-2011-9280\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><u>Ley 13\/2011, de 27 de mayo, de regulaci\u00f3n del juego<\/u><\/strong><\/a> en su art\u00edculo 3 define los sorteos como <strong>combinaciones aleatorias con fines publicitarios o promocionales en los que, con finalidades publicitarias o de promoci\u00f3n de un producto o servicio, se ofrecen premios en met\u00e1lico, especie o servicio.<\/strong><\/p>\n<p>Cabe comentar que para realizar un sorteo de las caracter\u00edsticas anteriores no es necesaria la obtenci\u00f3n de licencia o autorizaci\u00f3n, ni tampoco la comunicaci\u00f3n previa a la Direcci\u00f3n General de Ordenaci\u00f3n del Juego.<\/p>\n<p>A la hora de realizar un sorteo mediante las redes sociales, es muy importante redactar unas <strong><u>bases legales,<\/u><\/strong> que deben estar asociadas a la p\u00e1gina web o blog para que sean visibles y aceptadas por todos los participantes, o bien depositadas ante Notario. El <strong>contenido m\u00ednimo<\/strong> que deben incluir las bases legales es el siguiente:<\/p>\n<p>-Identificaci\u00f3n del organizador<\/p>\n<p>-Fechas de comienzo y fin del sorteo<\/p>\n<p>-Fecha y forma de asignaci\u00f3n del premio<\/p>\n<p>-Gratuidad o tarificaci\u00f3n para acceder al sorteo<\/p>\n<p>-Reglas y condiciones de la participaci\u00f3n<\/p>\n<p>-Funcionamiento del sorteo<\/p>\n<p>-Valor y naturaleza del premio<\/p>\n<p>-Protecci\u00f3n de datos de car\u00e1cter personal<\/p>\n<p>-Procedimiento antifraude<\/p>\n<p>-Cesiones de derechos de imagen o de propiedad intelectual de los participantes<\/p>\n<p>-Advertencia del destino de los datos recogidos (Ej. Finalidades publicitarias)<\/p>\n<p>Por \u00faltimo, por lo que respecta al <strong>\u00e1mbito tributario<\/strong>, a tenor de lo dispuesto en el Art. 48 de la <strong><u>Ley 13\/2011<\/u><\/strong>, el tipo de gravamen aplicable a las combinaciones aleatorias con fines publicitarios o promocionales ser\u00e1 <strong>del 10% sobre el importe total del valor de mercado de los premios ofrecidos o ventajas concedidas a los participantes.<\/strong><\/p>\n<p>Adem\u00e1s, las personas, ya sean f\u00edsicas o jur\u00eddicas, que realicen combinaciones aleatorias con fines publicitarios o promocionales tendr\u00e1n que realizar las retenciones de <strong>IRPF<\/strong> en concepto de pago a cuenta correspondientes seg\u00fan la normativa vigente.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Fuente fotograf\u00eda: dreamstime.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Ley 13\/2011, de 27 de mayo, de regulaci\u00f3n del juego en su art\u00edculo 3 define los sorteos como combinaciones aleatorias con fines publicitarios o promocionales en los que, con finalidades publicitarias o de promoci\u00f3n de un producto o servicio, se ofrecen premios en met\u00e1lico, especie o servicio. Cabe comentar que para realizar un sorteo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[152,216,356,582,588,791,814,831,991],"class_list":["post-18572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-derecho-civil","tag-bases-legales","tag-combinaciones-aleatorias","tag-derecho-tributario","tag-irpf","tag-juego","tag-premio","tag-promocion","tag-publicidad","tag-sorteo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo puedo realizar un sorteo en las redes sociales? - Conversa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conversa.legal\/en\/como-puedo-realizar-un-sorteo-en-las-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo puedo realizar un sorteo en las redes sociales? - Conversa\" \/>\n<meta property=\"og:description\" content=\"La Ley 13\/2011, de 27 de mayo, de regulaci\u00f3n del juego en su art\u00edculo 3 define los sorteos como combinaciones aleatorias con fines publicitarios o promocionales en los que, con finalidades publicitarias o de promoci\u00f3n de un producto o servicio, se ofrecen premios en met\u00e1lico, especie o servicio. 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